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Terms of Use

Terms of Use

Effective Date: 9 October 2026

These Terms of Use apply to your use of headup.com.my (including career.headup.com.my) and our free Delivery Analysis questionnaire (together, the “Website”), run by HEAD UP MARKETING SDN. BHD. (Company Registration No. 202601030406 (1692501-H)) (“Head Up Marketing”, “HEA”, “we”, “us” or “our”). By using the Website, you agree to these Terms and our Privacy Policy. If you do not agree, please do not use the Website.

1. About Us

1.1. Head Up Marketing is a delivery marketing agency. We help food and beverage businesses grow their sales on delivery platforms such as GrabFood and Foodpanda.

1.2. Our services include delivery platform setup and store management, menu optimisation, food photography, campaign and pricing strategy, basket planning, search optimisation, data analysis, loyalty and O2O marketing, and after-sales support.

2. Paid Services

2.1. Our delivery marketing services are paid services. Each paid service is covered by a separate written quotation or service agreement, which sets out the scope, fees, payment terms, timeline and other terms.

2.2. If there is any conflict between these Terms and your service agreement, the service agreement applies.

2.3. Service descriptions, packages and prices shown on the Website or in our presentations are for general information only. They are not an offer and may change without notice until confirmed in writing.

2.4. Delivery platform commissions, advertising costs, promotional discounts and voucher subsidies are paid by the merchant and are not part of our fees, unless your service agreement says otherwise.

3. Free Delivery Analysis

3.1. The Delivery Analysis is a free questionnaire that gives a preliminary score, top problems and an estimated sales opportunity for your delivery business (the “Results”). It does not create any client relationship or oblige you to buy any service.

3.2. To use it, you must be at least 18 years old and the owner, a manager or an authorised staff member of the business you describe. You must give true information, and only about a business you own or work for.

3.3. After you submit your details, we may send your full report to your WhatsApp number, and our team may contact you about your Results and our services.

3.4. We may ignore or remove any submission that looks false, automated or abusive.

4. Results and Case Studies

4.1. The Results, sales comparisons, before-and-after examples, client numbers and testimonials on the Website are for illustration only. Every business is different, and results depend on many things outside our control, including platform rules, competition, pricing, food quality and operations.

4.2. We do not guarantee any level of sales, orders, ranking or profit. Nothing on the Website is financial, legal or tax advice.

5. Delivery Platforms

5.1. Head Up Marketing is independent. We are not part of, or endorsed by, GrabFood, Foodpanda, ShopeeFood or any other delivery platform.

5.2. Each platform sets its own rules, commissions, fees, campaigns and approval decisions. These are outside our control.

5.3. GrabFood, Foodpanda, ShopeeFood, WhatsApp, Google and other names belong to their respective owners.

6. Intellectual Property

6.1. Everything on the Website belongs to Head Up Marketing, including text, the Delivery Analysis questions, answer options, scoring method, weightings, levels, report content, design, photos, logos and videos.

6.2. You may use the Website only for your own information and, for the Delivery Analysis, to review your own business.

6.3. Ownership and use of work we create for paying clients, such as menu photos, designs and reports, is set out in the service agreement. Your own trademarks, logos, menus and recipes remain yours.

7. Prohibited Uses

7.1. You must not:

  • Copy, reproduce, translate, publish or sell any part of the Website, or use it to build a similar questionnaire, scoring tool or service.
  • Use bots, scrapers, AI agents or any automated tool to access, extract or record the Website or its content.
  • Submit repeated or made-up answers to work out or reverse-engineer our scoring method or weightings.
  • Try to access our source code, servers or data, or get around our security or spam protection.
  • Use the Website for any unlawful purpose or to send spam.

7.2. We may block access, delete submissions and take legal action if these rules are broken.

8. Third-Party Links

8.1. The Website may link to or use third-party services such as WhatsApp, Google Maps, Facebook and Instagram. These have their own terms, and we are not responsible for their content.

9. Limitation of Liability

9.1. The Website and the Results are provided “as is”. As far as the law allows, we are not liable for any loss, including loss of sales or profit, from using or relying on the Website or the Results.

9.2. For paid services, our responsibilities are set out in your service agreement. Nothing here removes any right you have that cannot be excluded under Malaysian law.

10. Changes to the Website and These Terms

10.1. We may change, pause or stop any part of the Website, or update these Terms, at any time. The latest Terms will always be on headup.com.my.

11. Governing Law

11.1. These Terms are governed by the laws of Malaysia, and the courts of Malaysia have jurisdiction.

12. Contact Information

For any questions about these Terms, please contact us at info@headup.com.my.

© 2026 HEAD UP MARKETING SDN. BHD. (202601030406 (1692501-H)). All rights reserved.