who we are
About Us
ABOUT HEAD UP
Make OUR IMPACT to upper How We Help F&B Merchants Grow
We specialise in helping F&B merchants grow across food delivery platforms at first. From setup and menu optimisation to marketing, data analysis and ongoing support, our team manages the journey with you — from A to Z.
How We Help F&B Merchants Grow
01
Understand Your Business
We learn about your brand, menu, operations and current delivery performance.
02
Analysis The Opportunities
We review your menu, pricing, sales data and delivery setup to identify areas for improvement.
03
Build the Strategy
We plan the right menu structure, pricing, campaigns and basket strategy for your business.
04
Set Everything Up
From GrabFood & Foodpanda setup to menu optimisation and photoshooting, we handle the execution.
05
Manage Optimise
We continuously monitor performance, adjust campaigns and optimise your delivery operations.
06
To Your Growth
You get ongoing analysis, reporting and dedicated support as your business continues to grow.
Built Around the Real Needs of F&B Merchants
FOUNDER OF HEAD UP
Kelvin — Managing Director
Kelvin leads Head Up with a clear focus: helping F&B merchants build stronger and more sustainable delivery businesses.
Working closely with merchants and the Head Up team, he oversees the company’s direction, strategy and service development — ensuring that what Head Up provides is practical, data-driven and built around the real challenges F&B businesses face.
Built around merchants. Driven by growth.
FOUNDER OF HEAD UP
Austin — Founder & Head of Sales
Austin leads Head Up’s overall sales direction and works closely with F&B merchants to understand their business needs, challenges and growth goals.
Beyond sales, his role is about building the right relationship from the start — helping merchants understand where Head Up can support them and connecting them with solutions that fit their business.
Understanding merchants. Building relationships.
FOUNDER OF HEAD UP
Seed — Founder & Head of Operations
Seed keeps Head Up’s operations moving — from coordinating execution and merchant support to making sure the team delivers consistently.
He also trains and guides the sales team, helping them better understand our services and communicate the right solutions to F&B merchants.
Keeping the team aligned and the work moving.
MEET THE PEOPLE BEHIND HEAD UP
The Team Behind Your Growth
Helping our merchants grow
Kelvin
Founder - CEO
Austin
Founder - CSO
Seed
Founder - COO
Titee Lam
Project Manager
Jane
Intern Designer
Mike
Intern Designer
Why Choose Head Up?
More Than an Agency. A Team Behind Your Delivery Growth.
We focus on the real challenges F&B merchants face — from menu structure and pricing to campaigns, delivery performance and day-to-day platform management.
From GrabFood & Foodpanda setup to menu optimisation, photoshooting, campaigns and backend management, we support the entire delivery journey.
Our team has supported and managed hundreds of merchant accounts, giving us practical experience across different F&B businesses and delivery challenges.
We analyse sales performance and platform data to understand what is working, what needs attention and where opportunities can be improved.
You’re not left to figure things out alone. Our team stays closely involved to provide guidance, support and solutions throughout the partnership.
Our work doesn’t stop once your store goes live. We continue monitoring performance, reviewing campaigns and supporting your business as it grows.
OUR IMPACT
Built Through Real F&B Experience
MERCHANTS WORKED WITH
BUSINESS OPPORTUNITIES CREATED
Across Malaysia Nationwide Coverage
Trusted by F&B Merchants Who Grow With Us.
Real merchants. Real experiences. Real partnerships.
From new F&B businesses to established restaurants, merchants work with Head Up for hands-on support, practical strategies and ongoing delivery management.