ABOUT HEAD UP
We specialise in helping F&B merchants grow across food delivery platforms at first. From setup and menu optimisation to marketing, data analysis and ongoing support, our team manages the journey with you — from A to Z.
From setup to ongoing optimisation, we work alongside F&B merchants to build stronger delivery performance.
We learn about your brand, menu, operations and current delivery performance.
We review your menu, pricing, sales data and delivery setup to identify areas for improvement.
We plan the right menu structure, pricing, campaigns and basket strategy for your business.
From GrabFood & Foodpanda setup to menu optimisation and photoshooting, we handle the execution.
We continuously monitor performance, adjust campaigns and optimise your delivery operations.
You get ongoing analysis, reporting and dedicated support as your business continues to grow.
Founder - CEO
COO
Marketing Head
Lead Developer
Intern Designer
Intern Designer
Kelvin leads Head Up with a clear focus: helping F&B merchants build stronger and more sustainable delivery businesses.
Working closely with merchants and the Head Up team, he oversees the company’s direction, strategy and service development — ensuring that what Head Up provides is practical, data-driven and built around the real challenges F&B businesses face.
Austin leads Head Up’s overall sales direction and works closely with F&B merchants to understand their business needs, challenges and growth goals.
Beyond sales, his role is about building the right relationship from the start — helping merchants understand where Head Up can support them and connecting them with solutions that fit their business.
Seed keeps Head Up’s operations moving — from coordinating execution and merchant support to making sure the team delivers consistently.
He also trains and guides the sales team, helping them better understand our services and communicate the right solutions to F&B merchants.
More Than an Agency. A Team Behind Your Delivery Growth.
We focus on the real challenges F&B merchants face — from menu structure and pricing to campaigns, delivery performance and day-to-day platform management.
From GrabFood & Foodpanda setup to menu optimisation, photoshooting, campaigns and backend management, we support the entire delivery journey.
Our team has supported and managed hundreds of merchant accounts, giving us practical experience across different F&B businesses and delivery challenges.
We analyse sales performance and platform data to understand what is working, what needs attention and where opportunities can be improved.
You’re not left to figure things out alone. Our team stays closely involved to provide guidance, support and solutions throughout the partnership.
Our work doesn’t stop once your store goes live. We continue monitoring performance, reviewing campaigns and supporting your business as it grows.
Built Through Real F&B Experience
Real merchants. Real experiences. Real partnerships.
From new F&B businesses to established restaurants, merchants work with Head Up for hands-on support, practical strategies and ongoing delivery management.
