1,000
+
F&B Merchants Supported
Supporting over 1,000 F&B merchants with delivery platform management, menu optimisation and marketing.
Performance on Delivery Platforms with Our Proven Marketing Strategy
We help F&B merchants grow across food delivery platforms with better menus, smarter campaigns, pricing strategy and ongoing performance optimisation.
WHOLE
MALAYSIA
Our Coverage
Supporting restaurants, cafés and F&B businesses across Malaysia with tailored delivery marketing solutions.
RM
20
M+
Business Opportunities Generated
Helping F&B businesses in Kuala Lumpur unlock over RM20 million in business opportunities.
Why F&B Brands Choose Head Up
One-stop expertise, proven experience, data-driven strategies and dedicated support to help your business grow.
Malaysia’s No.1 Customised F&B Marketing Solution
Customised A–Z marketing solutions built around your F&B business.
Proven Experience & Results
Hands-on experience supporting hundreds of F&B merchants and delivery accounts.
Dedicated 1-to-1 Support
Work directly with our team for personalised guidance, support and follow-up.
How We Grow Your Delivery Business
Analyse Your Store
We review your current menu, pricing, delivery setup and sales performance to identify opportunities for improvement.
Optimise & Launch
From menu optimisation and photos to pricing and campaign planning, we prepare your store to sell more effectively online.
Monitor & Improve
We continuously monitor performance, provide ongoing support and refine your strategy based on real sales data.
Trusted by 1000+ F&B Merchant Accounts
From growing local restaurants to established F&B businesses, Head Up supports merchants with practical strategies across food delivery platforms — backed by ongoing optimisation, data analysis and dedicated support.
Everything Your F&B Delivery Business Needs, In One Team.
From platform setup and menu optimisation to food photography, campaign planning and performance analysis, Head Up supports your delivery business from start to growth.
We Don’t Guess.
We Grow With Data.
We analyse your delivery performance, sales trends and campaign results to understand what’s working, what needs improvement and where your next growth opportunity is.
We Don’t Stop After Setup.
Your delivery business keeps changing — and so should your strategy. Our team continues to follow up, analyse performance and support you with the next steps as your business grows.
Trusted by F&B Merchants Who Grow With Us.
Real merchants. Real experiences. Real partnerships.
From new F&B businesses to established restaurants, merchants work with Head Up for hands-on support, practical strategies and ongoing delivery management.
FOUNDER OF HEAD UP
Kelvin — Managing Director
Kelvin leads Head Up with a clear focus: helping F&B merchants build stronger and more sustainable delivery businesses.
Working closely with merchants and the Head Up team, he oversees the company’s direction, strategy and service development — ensuring that what Head Up provides is practical, data-driven and built around the real challenges F&B businesses face.
Meet the People Behind Head Up
The team leading our strategy, operations and merchant growth.
HOW HEAD UP HELPS YOU GROW
From Random Promotions to a Clear Growth Strategy
We help F&B brands increase impressions, turn store visits into orders, grow your basket value and improve the customer experience. We use funnel analysis to find where customers drop off and what to improve next.
01
Brand Awareness
Build a stronger presence so customers recognise your brand when they see it.
02
Impressions
Improve how your store appears in delivery app listings and discovery placements.
03
Store Visits
Give customers a reason to open your store through stronger visuals, positioning and promotions.
04
Order Conversion
Make the menu easier to browse and the ordering decision easier to make.
05
Basket Value Growth
Use bundles, add-ons and menu structure to encourage larger orders.
06
Customer Funnel Analysis
Track the journey from impressions to visits and orders to identify opportunities for improvement.
07
Ratings & Reviews
Monitor customer feedback and address issues that affect trust and future orders.
08
Incident & Dispute Support
Help resolve delivery platform incidents and order disputes.
09
Seasonal Campaigns for VIP Clients
Plan timely campaigns that give your brand a fresh reason to be seen and ordered.
Frequently Asked Question
I’m already on GrabFood or Foodpanda. Can Head Up still help me?
Yes. You don’t have to be a new merchant to work with us. We’ll first look at how your store is currently performing, then identify areas that can be improved — from your menu and pricing to campaigns, content and overall delivery strategy.
I don’t have a GrabFood or Foodpanda account yet. Can you help me set it up?
Yes. We can guide you through the platform setup and onboarding process, then help you prepare your menu, photos and other essentials so your store is ready to start selling online.
How long does it take to get everything set up?
For onboarding and initial setup, we generally work towards completing it within 30 days. The actual timeline may vary depending on your store and what needs to be prepared, but our team will guide you through the process.
How soon can I expect to see results?
Every restaurant starts from a different position, so we don’t promise overnight results. Generally, 3–6 months gives us a better period to monitor performance, understand what works and continuously optimise your strategy.
What happens if my delivery sales suddenly drop?
We won’t just leave you to figure it out yourself. Our team will review the performance and available data, identify possible issues, and discuss the next steps with you — whether that means adjusting campaigns, menu strategy, pricing or other areas.
Will someone still support me after everything is set up?
Yes — and this is an important part of how Head Up works. We provide ongoing follow-up and support throughout the service period, so you have a team to turn to when you need help, want to add new items or need to review your performance.
Will I receive performance reports?
Yes. We provide monthly performance reports to track your delivery sales and overall performance, along with quarterly reviews to analyse progress, identify opportunities and plan the next strategy.