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Privacy Policy

Privacy Policy

Effective Date: 9 October 2026

Head Up Marketing values your privacy and is committed to protecting your personal data. This Privacy Policy explains how HEAD UP MARKETING SDN. BHD. (Company Registration No. 202601030406 (1692501-H)) (“Head Up Marketing”, “HEA”, “we”, “us” or “our”) collects, uses and protects your personal data when you visit headup.com.my (including career.headup.com.my), use our free Delivery Analysis questionnaire, contact us, apply for a job with us, or use our paid delivery marketing services. It is issued in line with the Personal Data Protection Act 2010 of Malaysia (PDPA).

1. Information We Collect

1.1. When You Contact Us: your name, phone or WhatsApp number, email address, business name and the messages you send us by WhatsApp, email, phone or social media.

1.2. When You Use the Delivery Analysis: your name, role, WhatsApp number, outlet or brand name, store location (from a Google Maps search), delivery platform store link, your answers, your results (score, level, top problems, estimated sales opportunity and Ref ID) and the best time to contact you.

1.3. When You Become Our Client: details of your company, directors and contact persons, billing details, delivery platform store information and access details, menus, prices, photos, sales, settlement and payout statements, performance data, and other information needed to provide our services.

1.4. Your Customers’ Data: for loyalty, CRM and O2O services, we may handle personal data of your customers. We do this only on your behalf and on your instructions. As our client, you are responsible for having the right to collect and share that data.

1.5. When You Apply for a Job: your CV, contact details, work history and any other information you send us.

1.6. Usage Data: language, device type, pages and steps visited, time spent, IP address and browser type, used for website improvement, security and spam prevention.

2. How We Use Your Information

2.1. To reply to your enquiries and give you information about our services and pricing.

2.2. To prepare your free Delivery Analysis and send your full report and growth plan on WhatsApp.

2.3. To provide our paid services, including platform setup, menu optimisation, photoshoots, campaign planning, data analysis, reports, loyalty and O2O marketing, and after-sales support.

2.4. To prepare quotations, agreements and invoices, calculate our service fees and collect payments.

2.5. To show our clients’ business names, logos and testimonials on our website and marketing materials, where the client has agreed. A client may withdraw this agreement at any time.

2.6. To send you updates and offers about our services, where you have agreed to receive them.

2.7. To assess job applications.

2.8. To improve our website, questionnaire and services, to prevent spam, fraud and misuse, and to comply with the law.

3. Required Information

3.1. Some information is required for us to help you. For example, we need your name, WhatsApp number and outlet name to send your Delivery Analysis report, and your business and billing details to provide paid services. If you do not provide it, we may not be able to help you.

4. Data Sharing and Disclosure

4.1. We may share your information with:

  • Authorised Head Up Marketing staff and our photographers who work on your enquiry or account.
  • Delivery platforms such as GrabFood and Foodpanda, when we set up or manage your store for you.
  • Service providers who help us run our business, such as website hosting, Google (maps and fonts), Cloudflare (spam protection), WhatsApp and Meta, printing suppliers, and our accounting and payment providers.
  • Professional advisers and authorities, when required by law.

4.2. Some of these providers may store data outside Malaysia. When this happens, we take reasonable steps to keep your data protected to a similar standard.

4.3. We will never sell your personal data to third parties.

5. Data Storage and Security

5.1. Your data is stored securely and sent over encrypted connections (HTTPS). Only authorised staff can access it, using password-protected accounts. Delivery platform access details are shared only with the staff who manage your store.

5.2. Your delivery platform accounts and their data belong to you. We keep them registered in your name and you keep full administrative access at all times.

5.3. We keep your data only as long as needed:

  • Enquiries and Delivery Analysis submissions: 24 months after your last contact with us.
  • Client business information: for the length of our service. When our service ends, or when you ask, we return or securely delete it, as set out in our service agreement.
  • Agreements, invoices and payment records: at least 7 years, as required by Malaysian tax and company laws.
  • Job applications: 24 months, unless you join us.
  • Delivery platform access: when our service ends, we hand back full access to your accounts and stop using them, as set out in our service agreement.

5.4. After the periods above, we delete or anonymise your data.

6. Your Rights

6.1. You have the right to access and correct your personal data.

6.2. You may withdraw your consent, or ask us to stop marketing messages, at any time by replying “STOP” on WhatsApp or emailing info@headup.com.my. This does not affect services you have already agreed to.

6.3. You may lodge a complaint with the Personal Data Protection Commissioner of Malaysia at www.pdp.gov.my.

7. Cookies and Tracking Technologies

7.1. Our website may use cookies and similar technologies to work properly and to understand how it is used. The Delivery Analysis also uses your browser’s session storage to remember your progress, which is cleared when you close the tab.

7.2. Third-party features on our website, such as Google Maps and Facebook, may set their own cookies under their own policies. You can control cookies in your browser settings.

8. Changes to This Privacy Policy

8.1. We may update this Privacy Policy from time to time. The latest version, with its effective date, will always be on headup.com.my.

9. Contact Information

For any privacy-related questions or requests, please contact us at info@headup.com.my.

© 2026 HEAD UP MARKETING SDN. BHD. (202601030406 (1692501-H)). All rights reserved.