Grow Your F&B Delivery Sales
Supporting 700+ Merchant Accounts
From GrabFood & Foodpanda setup to menu optimisation, campaign strategy and ongoing support — we help F&B merchants build stronger delivery sales channels.
Built F&B Focused on Delivery Growth
How We Grow Your Delivery Business
Analyse Your Store
We review your current menu, pricing, delivery setup and sales performance to identify opportunities for improvement.
Optimise & Launch
From menu optimisation and photos to pricing and campaign planning, we prepare your store to sell more effectively online.
Monitor & Improve
We continuously monitor performance, provide ongoing support and refine your strategy based on real sales data.
Everything You Need to Grow Your Delivery Business
From setup to ongoing optimisation, Head Up helps F&B merchants manage, improve and grow their GrabFood and Foodpanda business.
Platform & Menu Setup
From GrabFood and Foodpanda setup to menu structure, descriptions and add-ons, we get your delivery store ready to sell.
Platform & Menu Setup
From GrabFood and Foodpanda setup to menu structure, descriptions and add-ons, we get your delivery store ready to sell.
Campaign & Pricing Strategy
We plan promotions, pricing and combo strategies around your business — not simply discounting to chase orders.
Campaign & Pricing Strategy
We plan promotions, pricing and combo strategies around your business — not simply discounting to chase orders.
Sales Performance Analysis
We monitor your delivery performance and use actual sales data to identify opportunities for improvement.
Sales Performance Analysis
We monitor your delivery performance and use actual sales data to identify opportunities for improvement.
Ongoing Merchant Support
From backend management to training and after-sales support, our team stays involved as your delivery business grows.
Ongoing Merchant Support
From backend management to training and after-sales support, our team stays involved as your delivery business grows.
MERCHANT ACCOUNTS
0
+
F&B DELIVERY EXPERIENCE
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+Years
DELIVERY SALES GENERATED
0
+M
More Than Just Getting You Online.
We help you build a stronger delivery business.
Getting onto GrabFood or Foodpanda is only the beginning. Head Up works beyond platform setup — helping F&B merchants optimise menus, plan campaigns, improve pricing and monitor performance to keep improving their delivery business.
Who We Are
We are a Creative Digital Agency
Built for F&B. Focused on Delivery Growth.
Head Up is an F&B delivery growth agency helping restaurants and food businesses build stronger online delivery channels.
We work closely with merchants across GrabFood and Foodpanda — supporting everything from platform setup and menu optimisation to campaign planning, pricing, performance analysis and ongoing backend support.
Today, we support and manage 700+ merchant accounts, bringing hands-on delivery experience into every merchant we work with.
Our Core Delivery Growth Services
From platform management to menu optimisation, campaign strategy and performance analysis — we help F&B merchants build stronger delivery sales channels.
Food Delivery Platform Management
Manage your GrabFood & Foodpanda setup, backend and ongoing support.
Menu Optimisation
Improve your menu, pricing, add-ons and presentation for better ordering.
Food Delivery Platform Management
Plan smarter promotions, pricing and combos to drive delivery sales.
Menu Optimisation
Track sales performance and uncover opportunities for continuous growth.
Meet the People Behind Head Up
The team leading our strategy, operations and merchant growth.
Client Profile
Frequently Asked Question
I’m already on GrabFood or Foodpanda. Can Head Up still help me?
Yes. You don’t have to be a new merchant to work with us. We’ll first look at how your store is currently performing, then identify areas that can be improved — from your menu and pricing to campaigns, content and overall delivery strategy.
I don’t have a GrabFood or Foodpanda account yet. Can you help me set it up?
Yes. We can guide you through the platform setup and onboarding process, then help you prepare your menu, photos and other essentials so your store is ready to start selling online.
How long does it take to get everything set up?
For onboarding and initial setup, we generally work towards completing it within 30 days. The actual timeline may vary depending on your store and what needs to be prepared, but our team will guide you through the process.
How soon can I expect to see results?
Every restaurant starts from a different position, so we don’t promise overnight results. Generally, 3–6 months gives us a better period to monitor performance, understand what works and continuously optimise your strategy.
What happens if my delivery sales suddenly drop?
We won’t just leave you to figure it out yourself. Our team will review the performance and available data, identify possible issues, and discuss the next steps with you — whether that means adjusting campaigns, menu strategy, pricing or other areas.
Will someone still support me after everything is set up?
Yes — and this is an important part of how Head Up works. We provide ongoing follow-up and support throughout the service period, so you have a team to turn to when you need help, want to add new items or need to review your performance.
Get in touch
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