Performance on Delivery Platforms with Our Proven Marketing Strategy

We help F&B merchants grow across food delivery platforms with better menus, smarter campaigns, pricing strategy and ongoing performance optimisation.

TRUSTED BY 700+ F&B MERCHANT ACCOUNTS

1,000 +

F&B Merchants Supported

Supporting over 1,000 F&B merchants with delivery platform management, menu optimisation and marketing.

KL & Selangor

Our Coverage

Working with restaurants, cafés and F&B businesses across Kuala Lumpur and Selangor.

RM 20 M+

Business Opportunities Generated

Helping F&B businesses in Kuala Lumpur unlock over RM20 million in business opportunities.

Why F&B Brands Choose Head Up

One-stop expertise, proven experience, data-driven strategies and dedicated support to help your business grow.

Malaysia’s No.1 Customised F&B Marketing Solution

Customised A–Z marketing solutions built around your F&B business.

Proven Experience & Results

Hands-on experience supporting hundreds of F&B merchants and delivery accounts.

Dedicated 1-to-1 Support

Work directly with our team for personalised guidance, support and follow-up.

How We Grow Your Delivery Business

01

Analyse Your Store

We review your current menu, pricing, delivery setup and sales performance to identify opportunities for improvement.

02

Optimise & Launch

From menu optimisation and photos to pricing and campaign planning, we prepare your store to sell more effectively online.

03

Monitor & Improve

We continuously monitor performance, provide ongoing support and refine your strategy based on real sales data.

Trusted by 1000+ F&B Merchant Accounts

From growing local restaurants to established F&B businesses, Head Up supports merchants with practical strategies across food delivery platforms — backed by ongoing optimisation, data analysis and dedicated support.

Everything Your F&B Delivery Business Needs, In One Team.

From platform setup and menu optimisation to food photography, campaign planning and performance analysis, Head Up supports your delivery business from start to growth.

We Don’t Guess.
We Grow With Data.

We analyse your delivery performance, sales trends and campaign results to understand what’s working, what needs improvement and where your next growth opportunity is.

We Don’t Stop After Setup.

Your delivery business keeps changing — and so should your strategy. Our team continues to follow up, analyse performance and support you with the next steps as your business grows.

More Than Just Getting You Online.

We help you build a stronger delivery business.

Getting onto GrabFood or Foodpanda is only the beginning. Head Up works beyond platform setup — helping F&B merchants optimise menus, plan campaigns, improve pricing and monitor performance to keep improving their delivery business.

 

Meet the People Behind Head Up

The team leading our strategy, operations and merchant growth.

Charles Cooper

Head of Operations

Onboarding and backend coordination to ongoing delivery platform support.

Kelvin

Founder & Managing Director

Leads Head Up’s overall direction, strategy and growth — building the team and solutions behind our F&B delivery business.

Austin

Founder & Head of Sales

Works closely with F&B merchants to understand their business needs and connect them with the right delivery growth solutions.

Our Services

From Setup to Ongoing Growth.

We support F&B merchants across the full delivery journey — from getting your store properly set up to continuously improving your menu, campaigns and performance.

Stage 01

Setup & Optimisation

  • Food Delivery Platform Setup
  • Menu Optimisation
  • Pricing Strategy
  • Menu Photoshooting
  • Basket Planning
Stage 02

Ongoing Growth & Management

  • Marketing Campaign Planning
  • Data & Performance Analysis
  • After-Sales Support
  • Customer Support & Backend Management
  • Online & Offline Training
  • Add-On & Menu Management
  • O2O Marketing Strategy

Not just setup. Head Up supports F&B merchants throughout the delivery journey — from onboarding and menu optimisation to ongoing campaign planning, performance analysis and merchant support.

Ready to Grow Your Delivery Sales?

Find Your Next Growth Opportunity

Let our team review your menu, campaigns and delivery performance to uncover opportunities for growth.

Delivery Store Optimisation

We Optimise More Than Your Menu.

From your storefront and menu to reviews, promotions and daily operations, we help improve the details that make it easier for customers to find your food and place an order.

Food delivery storefront listing

Listing Image

Restaurant branding on a delivery storefront

Store Logo

Delivery menu with item photos and descriptions

Clear Menu

Merchant operational quality dashboard

Process Flow

Customer reviews and ratings dashboard

Reviews & Ratings

Store availability and offline rate dashboard

Offline Rate

Restaurant combo and set meal menu

Combos / Set Meals

Organised delivery menu categories

Category Arrangement

Menu items with individual promotional offers

Item-Level Marketing

Frequently Asked Question

I’m already on GrabFood or Foodpanda. Can Head Up still help me?

Yes. You don’t have to be a new merchant to work with us. We’ll first look at how your store is currently performing, then identify areas that can be improved — from your menu and pricing to campaigns, content and overall delivery strategy.

I don’t have a GrabFood or Foodpanda account yet. Can you help me set it up?

Yes. We can guide you through the platform setup and onboarding process, then help you prepare your menu, photos and other essentials so your store is ready to start selling online.

How long does it take to get everything set up?

For onboarding and initial setup, we generally work towards completing it within 30 days. The actual timeline may vary depending on your store and what needs to be prepared, but our team will guide you through the process.

How soon can I expect to see results?

Every restaurant starts from a different position, so we don’t promise overnight results. Generally, 3–6 months gives us a better period to monitor performance, understand what works and continuously optimise your strategy.

What happens if my delivery sales suddenly drop?

We won’t just leave you to figure it out yourself. Our team will review the performance and available data, identify possible issues, and discuss the next steps with you — whether that means adjusting campaigns, menu strategy, pricing or other areas.

Will someone still support me after everything is set up?

Yes — and this is an important part of how Head Up works. We provide ongoing follow-up and support throughout the service period, so you have a team to turn to when you need help, want to add new items or need to review your performance.

Ready to Grow Your F&B Business?

Whether you’re just getting started or looking to improve your current delivery performance, our team is here to understand your business and help you plan the next step.