F&B Delivery Marketing Services
From GrabFood and Foodpanda management to menu optimisation, campaigns and O2O marketing — we help F&B merchants build stronger delivery sales channels.
All Services
Our Full Range of Services
F&B Delivery Marketing Services
GrabFood Marketing & Management
From store setup and menu optimisation to campaigns, pricing and ongoing management, we help you get more from your GrabFood business.
Foodpanda Marketing & Management
We help optimise your Foodpanda store, menu, campaigns and backend operations with ongoing support and performance reviews.
Menu Optimisation
Improve your menu structure, descriptions, pricing, add-ons and product presentation to create a stronger ordering experience.
Delivery Marketing & Campaign Strategy
We plan campaigns, promotions, pricing and basket strategies around your products, margins and delivery performance.
Make Your Menu Look Worth Ordering
Professional food and menu photography designed to present your products better across food delivery platforms.
O2O & Loyalty Marketing
Build stronger customer relationships through loyalty programs, CRM, review strategies and online-to-offline marketing.
How It Works
Step 01 — We Start by Listening
From your first WhatsApp message, we take time to understand your business, current delivery setup, challenges and what you want to improve.
Step 02 — We Work Alongside You
Once we get started, we stay closely connected — working with you on strategy, setup, campaigns and ongoing management throughout the process.
Step 03 — We Stay With You
Our support doesn’t end after setup. We continue to monitor, review and improve your delivery performance as your business grows.
WHAT WE FOCUS ON
Everything we do is focused on helping your delivery business sell better, operate smarter and build stronger customer relationships.
Stronger Delivery Performance
Improve how your business performs across GrabFood and Foodpanda through better menus, pricing and campaigns.
Smarter Day-to-Day Management
Spend less time figuring things out alone. Our team supports the strategy, backend and ongoing optimisation with you.
More Repeat Customers
Go beyond one-time delivery orders with loyalty and O2O strategies designed to bring customers back.
What F&B Owners Usually Ask Us
How long does it take to see results?
Every F&B business is different, but meaningful improvements typically take time. We generally look at a 3–6 month period to monitor performance, analyse the data and continuously optimise the strategy.
Is Head Up suitable for micro and SME F&B businesses?
Yes. Our services are designed to be accessible to growing F&B businesses, with monthly service options and rates structured around the needs of micro and SME merchants.
What happens after I sign up with Head Up?
We begin with an onboarding session to understand your business, outlets, menu and current delivery setup. From there, our team works on the required setup and implementation, with the initial onboarding targeted for completion within 30 days.
What if I don’t have a GrabFood or Foodpanda account yet?
No problem. Platform registration and setup can be handled as part of the service, so you don’t have to figure out the onboarding process alone.
What happens if my delivery sales suddenly drop?
Our team will review the performance internally to understand what may have changed. We’ll then discuss the findings with you and propose the next actions or adjustments based on the situation.
Will I receive regular performance reports?
Yes. We review your delivery performance and compare how your latest results are performing against previous periods. We’ll explain what changed, what we’re seeing and what actions may be needed next.
What kind of after-sales support will I receive?
You won’t be left to manage everything on your own after setup. Head Up provides dedicated support throughout the service period, with a team member available to communicate with you, follow up on your account and support ongoing improvements.
My delivery sales are already doing well. Why would I still need Head Up?
Different stages of growth require different strategies. Whether you’re newly registered, growing steadily or already performing well, we look at what your business needs at its current stage — from building growth to maintaining performance and identifying the next opportunity.
